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Zodiak Media rebrands and announces key appointments to strengthen group-wide operations

Zodiak Media Group is rebranding as Zodiak Media and is announcing a series of corporate appointments to drive future development.

The rebrand and appointments are part of a wider move by Zodiak Media to strengthen its group operations, communication and strategic planning as well as cement its position as one of the world’s top three independent content groups.

Vincent Chalvon Demersay – who remains CEO of Marathon Media, a Zodiak Media company – is appointed Chief Strategy Officer for the group (a role in which he will work closely with Group COO Jonathan Slow and his team) and in which he will report to Group CEO David Frank. David Michel is appointed Senior Vice-President of Group Marketing, and remains General Manager of Marathon Media. Valérie Tailland is promoted to Director of Group Communication, in addition to her role as Head of Communication for Zodiak France. All three are based in Paris.

These new appointments complement the establishment in London last year of the group’s Creativity & Innovation Unit headed by Cathy Rogers.

Zodiak Media has also recently completed a successful refinancing of all its banking arrangements in local markets to bring control and management of group finance through one international syndicate of banks managed from Paris.

Zodiak Media’s rebranding is supported by a new visual identity already deployed on its website

Group Chief Executive Officer David Frank says: “Zodiak Media comprises 45 companies around the world, bringing together experienced producers with successful track records in entertainment, fiction, kids and factual programming. This makes Zodiak Media a unique entity among the small number of major international media groups. The new identity and the key appointments announced today underline the successful integration of Zodiak Media’s component parts and our ambitions for its future development. The refinancing is also a key ingredient in this future development. Our aim is to allow each of our producers to express their creative talents individually while being empowered by the scale and power of our combined activities.”

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For more information please contact:

Valérie Tailland: Director of Communication, Zodiak Media

Tel: +33 (0)1 53 10 91 32 / + 33 (0)6 82 57 06 09

About Zodiak Media

Zodiak Media is the leading independent in entertainment, factual, drama and kids, with 45 companies operating in 20 countries and €600m in annual revenues.

Creating, producing, and selling content across all key genres and broadcast platforms, Zodiak Media owns major properties such as Millennium, The Girl with the Dragon Tattoo, Wife Swap, Secret Millionaire, The Inbetweeners, Totally Spies, Fort Boyard and Being Human.

What makes Zodiak Media unique is its creative diversity. In a highly homogenous TV market, Zodiak relies on the creative voice and passion of its producers around the world, many of whom are respected entrepreneurs in their regions.

Zodiak Rights, the international rights business of Zodiak Media, boasts a growing catalogue of around 15,000 hours of content. Zodiak Rights represents both Zodiak Media programming and formats, and a substantial catalogue of third-party independent content. Zodiak Rights specialises in worldwide television and home entertainment distribution and all aspects of licensing, with highly experienced sales teams in London and Paris, offering a tailored service for producers with the benefit of scale.

Headquartered in Paris and London, Zodiak Media, majority-owned by giant Italian conglomerate De Agostini, operates across the world as a leading independent studio combining creative flair with financial strength.

REDAKAI conquers Australia and New Zealand

Licensing, Toy, Television, and Home Entertainment plans Underway down Under
(Paris, France, January 10, 2012). Marathon Media, part of Zodiak Kids, is pleased to announce a broad range of new partners in Australia and New Zealand for its latest boys property, Redakai, Conquer the Kairu, including Stella Projects, Moose Toys, Network Ten, and Magna Home Video.
The Redakai cross-platform plan will kick off on Network Ten’s Toasted block in early 2012, providing a solid TV presence for the property. The TV launch will be followed by a DVD release in mid 2012 by Magna Home Video, one of Australia’s leading home entertainment distributors.
Premier Australian toy company Moose Toys will start by launching the highly original Spinmaster Redakai™ TCG (trading card game) to specialty retailers from February 2012. Redakai™ TCG offers a ground-breaking innovation in gaming, taking trading cards to the next level with amazing Blast3D™ technology and never seen before 3D and animation effects. The full toy line, developed and owned by Spin Master, co-creator of the property, will be presented to the toy industry at the Melbourne Toy Fair in March 2012.
Well established kids company Stella Projects have been appointed licensing agent in both Australia and New Zealand. With an apparel deal in the works, the company will work closely with all partners to develop the property.
Grahame Grassby, Managing Director of Stella Projects, commented: “We are very excited to be representing Redakai in Australia & New Zealand – Australian boys go crazy for science fiction shows and combined with their passion to play games and trade cards, Redakai has all the makings of being a smash hit in our territory.”
Karen Vermeulen, Vice President Sales & Co-production Zodiak Kids, said: “We are truly excited to have Network 10 on board as our broadcast partner in Australia and a stellar group of partners to support the launch of Redakai in this territory.”
Based on an original concept, Redakai is a co-production between Marathon Media Studios and Spin Master. Marathon Media hold the global TV and licensing rights excluding North America, which are held by Spin Master, along with all toy rights.
Redakai: Conquer the Kairu is a kids adventure series starring Ky, a 15-year-old student of ancient martial arts who embarks on an incredible quest to find the Kairu, a primordial alien energy force. Helped by his friends Maya and Boomer, Ky travels the globe looking for the Kairu to protect it from his extraterrestrial teenage opponents, with the hope that one day he will become the greatest Kairu warrior of them all – a
Redakai. For more information on Redakai: Conquer the Kairu, please visit

Dimitri Bodiansky joins Marathon Media as Senior Fiction Producer.

Marathon Media welcomes Dimitri Bodiansky as Senior Fiction producer and Johan Chiron as Fiction Manager on board.

Before joining Marathon Media, Dimitri Bodiansky has developed a unique know-how in creating  sitcoms with series such as Trop La Classe, Trop La Classe Verte and Trop La Classe Café.

From his years within the band Indochine– of which he was a founder – Dimitri learnt about every aspect of production (tours, video, discs, legal, merchandising, musical edition…) and in 1994, he created KBP within the videogame editor MFE, before focusing on TV and animation for young adults (Lakmi & Boomy, Friday Wear…). Today Marathon Media takes over KBP’s business.

Dimitri’s appointment is a great opportunity to access a new range of skills very complementary to Marathon Media’s specialty (focused on kids animation): a real expertise in terms of family-aimed sitcoms and animation for young adults, two areas in which French talents are rather rare.

Zodiak Kids’s hit comedy series Rekkit Rabbit renewed for a third season

Zodiak Kids’ prodco Marathon Media has been commissioned to produce another 26 x 13’ series for TF1 and Disney XD Europe, taking the total run for the series to 104 episodes. Production starts this September.


This third season commission comes on the heels of the series’ ratings success. Rekkit Rabbit successfully premiered in France on Europe’s leading TV network TF1. Since launch in March 2011, the series already ranks fourth among children aged 4-10 (above hit shows like Spongebob Squarepants and Penguins of Madagascar), with a 21% market share, 6% higher than the slot average. Rekkit Rabbit reaches over 2 million viewers every week on TF1, including 1 million kids aged 4-10.


The series will debut on Disney Europe’s channels in Fall 2011, with the exception of Poland where the show already hit screens with a bang on 8 June: Rekkit Rabbit was the most successful youth launch in the history of Disney XD, Poland’s leading children’s channel. During the whole month of June, Rekkit scored strong triple-digit gains among Kids 4-9 (+109%) and Boys 4-9 (+164%) and double-digit gains among Girls 4-9 (+34%) versus the slot average (January-June 2011 / 11h00).



Rekkit Rabbit is a cartoon comedy series produced by Vincent Chalvon Demersay and David Michel at Marathon Media, part of Zodiak Kids, whose previous credits include Redakai, Gormiti and the worldwide hit Totally Spies. Head writers for the series are Reid Harrisson (The Simpsons, George of the Jungle) and Mitch Watson (Scooby Doo!).

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